Tone Digital: Going to new heights for our clients
on Feb 23 in GeneralTo promote Cell C and Red Bull MOBILE's recent partnership, Tone Digital went all out to brand Penmore Towers' Eastern building facade with a massive building banner.
Red Bull MOBILE's offering is powered by Cell C's new generation HSPA+ 900/2100 network and provides access to premium Red Bull content on a customised smartphone. This offer clearly deserved a unique branding approach and the media owner and media agency called on Tone Digital to deliver
"To provide the kind of scale and print quality we were looking for, we used our state-of-the-art HP Scitex xp 5300 printer. And to ensure that the banner was hung to our exacting standards, we had our own team abseiling down the building conducting quality checks." says Mike Fox, MD of Tone Digital.
